Amazon has really gone all-out this time, tapping the world’s biggest celebrity for an unheard-of promotion: They marked down Lady GaGa’s latest album “Born This Way” to just 99 cents. For comparison, the same album sells for twelve bucks on iTunes. Both offerings contain identical content, 14 tracks plus a booklet. Apple is also offering the pricier bonus track version sporting 22 tracks for sixteen bucks. Even though Amazon’s deal is a loss-leader for the company (and a steal for the customer), it’s meant to lure us to their new music locker.
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