HTC boss does some field research in Apple's Palo Alto store

Apple’s pull is virtually impossible to resist, we’ve all known that. Despite fierce competition from the likes of Samsung and HTC, Apple gets the utmost respect from rivals. See a female shopper in the above shot? That’s HTC’s co-founder and chairwoman Cher Wang, accompanied by husband Wen-Chi Chen, a CEO at VIA Technologies. The two were snapped up shopping for Apple gadgets at the Palo Alto retail store, reported the Chinese-language Mobile01 site. So, why on Earth would the couple want to set their foot inside an Apple Store?